Branding is all about the image projected by your business; it leans heavily on the perception of people. In reality, branding is not just as simple as having the right logos, emblems and style; but it also incorporates reliability, standard of quality or lack thereof. What really matters is what the customer thinks of you and your business, and it has been said that, perception is much more important than reality. The branding of any business is the deciding factor which ultimately distinguishes a particular business from the plethora of other competing businesses.
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Source: http://www.business4noobs.com/branding-what-new-business-owners-need-to-know/
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