base one. In China, ?Xiaoshan made? PTA 22%, 15% fiber. Here, an extension to the garment industry chain has just begun. Li Cheng made a special trip to Italy last year, the new investigation, some of the world-renowned companies from the local business fabric and then started the development of the world industry experience first-line clothing brand he was impressed. Three in 30 years of age to take over the holding predecessor ? a man Xiaoshan printing three plants, with extraordinary perseverance and endurance. 20 years, he has obstinately this family made the brink of closure of small factories with annual sales of 25 billion a ?fabric big brothers?, a national textile and product development base, is considered among the industry?s most complete enterprise producing fabrics one. Now, the ?fabric big brothers? are quietly beginning to cause distribution of clothing. By the end of May,
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the French Group Three holding clothing brand Di Fanuo (DE FARRO) in Ningbo, the store opened in welcoming golden light commercial buildings. This is a ?triple? set up after the clothing company opened the first store 62 Di Fanuo Direct. These stores were stationed in Hangzhou, Shanghai, Nanjing, Xi?an, Fuzhou, Chengdu and other major cities of the top shopping centers. ?This year we plan to develop 100 home sales expected to reach 150 million yuan.? Di Fanuo clothing executive vice president, said Huang Jing. High-end men?s fashion business to create brand image, reinforced by international brand operation, this is only the Li Cheng clothing dream in which a new realization of a road. He also brewing a larger plan is to use the most popular of online shopping, let the Chinese men to buy high-quality mid-priced shirt. ?I wonder if you have not noticed the men around them,
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they do not love shopping, but also not used to change shirts every day. Some may be expensive brand-name shirt, but you will find that they tend to wear the white collar up.? Cheng Li is not no new quipped that he wants the same as the Chinese men used as a foreigner to buy a shirt playing every day to replace. ?One 200 yuan can buy from the online mall 1,000 yuan traditional goods, you take it or leave?? In the online direct marketing their own brand shirt, this model is no longer fresh. Currently done by a group of the most successful e-commerce professionals, creating a ?where customers Eslite?, no factories, workshops, workers, only a good product to their own design to manufacturing outsourcing production, paste their own brands, the holding to your own website to sell, said to sell two or three million pieces a day. Faced with such a ?champion?, triple what emboldened?
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?Fashion is the key to the success of e-commerce business through differentiated products to rapidly respond to market demand.? Cheng Li-hsin, ?Meanwhile, ?background? must be strong.? ?We only announced the development of the shirt into six billion, each year 40 million meters capacity. product supply chain and product development capabilities will be our core strengths. In addition, we know better clothes. ?join? Three ?before immersed in the apparel more than 10 years, said Huang Jing. Almost more than four months, he and his colleagues have been visiting manufacturers, Internet companies, and even go online to buy their own shirt, the network service, product quality and various comparisons, analysis. ?We may need to hire a professional team to promote the network, but the product quality control will control in their hands.? Huang Jing said. ?This is a channel model innovation is .
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Source: http://bumeral.net/users/activity/p/6347/
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